St.Pete beacch Jewel|Image Hotel Zamora

St. Pete Beach just got a major upgrade with the grand reopening of The Hotel Zamora, a standout property that has undergone a stunning $7.5 million transformation. Now a 4-star luxury boutique hotel, The Hotel Zamora seamlessly blends Mediterranean charm with modern elegance, offering a premier escape on Florida’s Gulf Coast.

Here’s everything you need to know about this remarkable transformation and why it’s setting a new standard for boutique hotels in St. Pete Beach.

Mediterranean-Inspired Elegance with Modern Comfort

Located at 3701 Gulf Boulevard, The Hotel Zamora is back and better than ever. Thanks to the vision of Minneapolis-based Sherman Associates, which purchased the hotel in 2022 for $34.65 million, the property now features updates that redefine boutique luxury.

Each of the hotel’s 64 guest rooms and suites has been upgraded with:

• Mediterranean-inspired interiors for a relaxing, coastal vibe.

• Spa-style showers for a touch of indulgence.

• High-end air purification systems, prioritizing wellness and comfort.

The upgrades extend outdoors, where the rooftop lounge steals the show with panoramic views of the Gulf of Mexico, downtown St. Pete, and the Intracoastal Waterway. Guests can also enjoy a refreshed pool and fitness center, ensuring relaxation and wellness remain at the heart of their stay.

Beautiful Redesigned Room|Image Hotel Zamora

Elevated Guest Experiences

The Hotel Zamora is more than a luxurious place to stay—it’s an experience. With exclusive guest perks like:

• Private marina access, perfect for boating enthusiasts.

• Complimentary beach cruisers and kayaks to explore St. Pete Beach’s natural beauty.

• Private beach access, complete with chairs and umbrellas for your comfort.

Every detail of the guest experience has been curated to offer the perfect balance of adventure, relaxation, and luxury.

A Culinary Journey: Azura Coastal Kitchen & Bar

One of the most exciting additions to the renovated hotel is Azura Coastal Kitchen & Bar, a fresh dining destination that reimagines Mediterranean flavors with a Florida twist. Replacing the former Castile restaurant, Azura focuses on locally sourced ingredients to create vibrant dishes inspired by Italy, Greece, and Spain.

Why Guests Love Azura Coastal Kitchen & Bar:

• Stunning waterfront dining: Choose between an indoor setting or a terrace overlooking the Intracoastal Waterway.

• Rooftop lounge ambiance: Pair your meal with drinks and light bites while enjoying sweeping views of the Gulf Coast.

• Mediterranean flavors, Florida ingredients: Fresh, creative dishes made from the best local ingredients.

Gilbert Bolivar, the hotel’s General Manager, says it best: “Guests can look forward to a warm, personalized hospitality experience paired with Mediterranean-inspired cuisine that draws flavors from Italy, Greece, and Spain.”

Reservations for Azura Coastal Kitchen & Bar can be made online, so you won’t miss the chance to experience this exceptional dining spot.

The Ultimate Destination for Events

With nearly 14,000 square feet of event space, The Hotel Zamora is an ideal venue for weddings, corporate events, and celebrations. Offering a luxurious setting with stunning Gulf Coast views, this boutique hotel delivers an unmatched backdrop for unforgettable events.

Bookings are already open for 2025 and 2026, making this the perfect time to plan your dream wedding or next big event.

Preserving History, Elevating Luxury

George Sherman, CEO of Sherman Associates, emphasized the thoughtful balance of old and new:

“The Hotel Zamora has always been a landmark in St. Pete Beach. Our vision for this renovation was to preserve its history while introducing modern touches that elevate luxury and comfort.”

By respecting the hotel’s historical significance while modernizing its design and amenities, The Hotel Zamora now stands as a flagship luxury property in St. Pete Beach.

Why The Hotel Zamora Is a Must-Visit

From the Mediterranean-inspired design to its breathtaking rooftop views and exclusive guest perks, The Hotel Zamora has redefined what it means to stay in luxury on the Gulf Coast. Whether you’re planning a romantic getaway, a beachside escape, or a special event, this is the destination that delivers it all.

At The Herrell Group, we’re proud to spotlight standout properties like The Hotel Zamora that elevate the hospitality experience. Our passion lies in uncovering unique spaces and destinations that inspire unforgettable moments.

Plan Your Stay

Ready to experience the new and improved Hotel Zamora? Visit Hotel Zamora's official website to book your stay or reserve a table at Azura Coastal Kitchen & Bar.

If you’re considering The Hotel Zamora for your next event or luxury getaway, The Herrell Group is here to guide you to the best experiences. Contact us today to learn more about how we can connect you with unforgettable destinations and experiences.